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New York Times, June 27, 2012, http://nyti.ms/Lh3Ufp Google Tries Something Retro: Made in the U.S.A. By JOHN MARKOFF

SAN JOSE, Calif. — Etched into the base of Googlehttp://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org’s new wireless home media player that was introduced on Wednesday is its most intriguing feature. On the underside there is a simple laser-etched inscription: “Designed and Manufactured in the U.S.A.”

The Google executives and engineers who decided to build the player, the Nexus Q, here are engaged in an experiment in American manufacturing. “We’ve been absent for so long, we decided why don’t we try it and see what happens?” said Andy Rubin, the Google executive who leads the company’s Androidhttp://topics.nytimes.com/top/reference/timestopics/subjects/a/android/index.html?inline=nyt-classifiermobile business.

Google is not saying a lot about its domestic manufacturing, declining even to disclose publicly where the factory is in Silicon Valley. It also is not saying much about the source of many of its parts in the United States. And Mr. Rubin said the company was not engaged in a crusade.

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