*SMLR-Net, the source of selected news on labor and employment relations and human resource management.*
Title: Strategy by Union: Mock a Manhattan Apartment Building’s Selling Points
*Author:* Matt Chaban
*Source*: NY Times
*Date:* Oct 20, 2014
*Summary: *Local 32BJ of the Service Employees International Union http://www.seiu32bj.org/, the 70,000-member organization of doormen, janitors, security guards and other building workers, has been trying for years to organize workers at AvalonBay’s 10 properties in Brooklyn, Manhattan and Queens.
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